G2 review
“Our first project stayed on track without another status meeting.”
Onboarding
Fresh reviews from every
happy customer
Outadvo asks at the right product moment, checks every submission rating-blind, and turns approved G2 reviews, LinkedIn posts and testimonials into proof your next buyer trusts.
Free plan at launch · No credit card · Setup help on a call
outadvo.com/app/queue
Approval queue
Check that each submission is genuine. Star ratings stay hidden until you decide.
| Customer | Proof | Status | Rating | Reward | Action |
|---|---|---|---|---|---|
| EEmily CarterHead of Operations | G2 review | Posted | Hidden | $25 gift card | Verify |
| JJake MorrisonRevOps Manager |  LinkedIn post | Published | Hidden | Thank-you note | Verified |
| SSarah MitchellCustomer Success Lead | CCapterra review | Invite sent | Hidden | Via Capterra only | Waiting |
| RRyan BrooksFounder | Testimonial | Consent saved | Hidden | $25 gift card | Verified |
Built around the published rules of the platforms your buyers check
- G2
- Capterra
- TrustRadius
- Trustpilot
Your customers get results. Your buyers never hear about them.
A smooth onboarding. A project finished. A renewal signed. The experience is there, but turning it into proof still depends on someone remembering to ask.
A great win, followed by a late ask
By the time someone sends a review request, the context is gone and the customer has moved on.
Another spreadsheet, another reminder
Your team tracks invites, checks links and chases replies instead of running the next campaign.
Great feedback buried in a message
Sales needs a relevant quote. Marketing needs a story. Neither knows what is approved to use.
How it works
From a product win to proof your buyer trusts
Set the campaign up once. Outadvo connects the right moment, the customer's own words and the assets your team needs.
- 01
Ask while the experience is fresh
Pick a neutral product milestone and invite every eligible customer the same way. Follow-ups run in the same workflow.
TriggerInvite
Trigger firedExample
Onboarding complete
0eligible
0invited
0filtered by mood
Same invite to every eligible customer
- 02
Let customers tell the real story
Customers write in their own words. Your team checks only that it's genuine, with the rating hidden, and rewards apply only where the platform allows them.
WriteVerify
Verification checklistRating hidden
- Eligible customer, own account
- Review is live at the link
- Disclosure included
There is no "too negative" reject reason.
- 03
Put every story to work
Approved reviews, posts and testimonials land in one library, with consent recorded, ready for your site, decks and outbound.
RewardReuse
Proof libraryExample
- G2 reviewOnboardingReady for sales
- LinkedIn postROIShared
- TestimonialSupportConsent saved
Proof types
Every proof type, one loop
A review for the shortlist. A post for discovery. A testimonial for the final decision. Pick what your campaign asks for.
Customer reviewExample“A clearer way to keep projects moving”
A
Alex MorganOperations lead · Example customer
What do you like best?
Our first project stayed on track without another spreadsheet or status meeting. Everyone could see what needed to happen next.
What could be better?
We’d like more export options for our weekly reporting.
Illustrative review · Not a live G2 submission
Compliance Mode
Rewards for reviews, done by the rules
Most review campaigns quietly break a rule: they ask only happy customers, or approve based on the rating. Compliance Mode builds the rules into the workflow.
G2 review · Emily C.Sample
Rating hidden
Shown only after you verify
VerifyNot genuine
Rating-blind approval
Approvers see the person, the platform and the link, not the stars. Every verified submission earns the same reward.
Reward rules by platform
- G2Rewards allowed, disclosed
- TrustRadiusRewards allowed, disclosed
- CapterraOnly through Capterra's own program
- TrustpilotNo rewards
- GoogleNo rewards
Platform rules, applied for you
A reward can't be switched on where the platform doesn't allow it, and the right disclosure is added automatically.
Equal invites
Asks fire on neutral product moments. No filtering by NPS or mood.
Auto-disclosure
Each platform's disclosure line, added to every incentivised submission.
Audit log
Every invite, decision and reward recorded, ready to export if anyone asks.
Built around the FTC review rule and each platform's published policy. Not legal advice.
Why Outadvo
More than a widget, lighter than an enterprise suite
Testimonial tools wait for proof to arrive. Enterprise suites need an owner and an annual contract. Outadvo sits in between.
| Feature | Spreadsheets + email | Testimonial widgets | Enterprise advocacy suites | Outadvo |
|---|---|---|---|---|
| Generates new public reviews | Manual | No: collects and displays | Yes | Yes, on autopilot |
| Reviews + social + testimonials in one flow | No | Testimonials only | Partly | Yes |
| Platform rules enforced for you | No | No | Varies | Compliance Mode |
| Rating-blind approval and equal rewards | No | No | Rarely | Built in |
| Needs a dedicated program owner | Yes, you | No | Yes | No |
| How you buy it | Your time | $0–30 / month | Demo, annual contract | Self-serve, from $0 |
FAQ
Questions buyers ask first
Straight answers, including the uncomfortable ones about incentives.
Is it allowed to reward customers for reviews?
It depends on where the review goes. The FTC allows incentives as long as they don't depend on whether the review is positive or negative. G2 and TrustRadius allow disclosed incentives with conditions, Capterra only through its own incentive program, and Trustpilot and Google don't allow them at all. Compliance Mode applies each platform's rules automatically, so a reward can't be switched on where it isn't allowed.
Can we only ask our happiest customers?
No, and you shouldn't want to. Asking only promoters is called review gating: Google and Trustpilot ban it, G2 and Capterra prohibit segmenting out likely-negative reviewers, and the FTC treats it as potentially deceptive. Outadvo triggers asks on neutral product moments and invites every eligible customer the same way.
Does the AI write the review for the customer?
No. The AI asks guided questions and, where the platform allows it, helps tidy the customer's own answers. It never writes a review from nothing or invents results. For Capterra, which doesn't allow AI-generated content, writing help is switched off.
What does the approval step actually check?
Only whether a submission is genuine: the right person, a real post, a working link. The star rating stays hidden while you decide, and there's no 'too negative' reject reason. Every verified submission gets the same reward.
Which platforms does Outadvo support?
Reviews on G2, Capterra (with GetApp and Software Advice), TrustRadius, Trustpilot, Google and Gartner Peer Insights; social posts on LinkedIn and X; and text or video testimonials for your own site.
When can we start, and what does it cost?
Outadvo is in early access now, with your first campaign set up together on a call. Planned pricing is Free, Growth at $79/month and Scale at $199/month, billed annually.
Early access
Your happy customers, on G2 this month
Bring one customer milestone and one proof goal, and we'll build your first campaign with you.
- Free plan at launch, no credit card
- Your first campaign set up with you on a call
- Compliance Mode on from day one